She brings MUCH NEEDED youth, charm, conservatism, and plain old variety and spice to McCain's ticket. His candidacy has lacked the dynamic enthusiasm of Obama's campaign, and Palin brings a buzz and excitement that the Republicans haven't had all year.
Kiss the DNC buzz goodbye, cause this weekend's going to be all about Palin. And really, there was no other viable pick that would have the kind of short term positive impact and buzz that Palin will have. The only question is, how will she help the ticket beyond the short term buzz. If it's Palin, it's the perfect pick for McCain right now. I'm not so sure about a month from now, though.
Is she a good debater? Is she a dynamic speaker? Is she good on the stump? Can she handle the ridiculous pressure of presidential campaigning?
Those are the things I'd worry about if I was McCain. But for now, I'm sure he'll be enjoying the massive amounts of attention this pick will generate.