Den of Geek just shot themselves in the foot.
I don't know how much the rest of you know about Super Hero Movie culture (I'm an expert), but honor and shame are huge parts of it. It's not like it is in musicals where you can become successful by being an asshole. If you screw someone over with fake clickbait rumors, you bring shame to yourself, and the only way to get rid of that shame is repentance.
What this means is the click baited public, after hearing about this, is not going to want to visit Den of Geek for any articles, nor will they believe any of Den of Geeks rumors. This is HUGE. You can laugh all you want, but Den of Geek has alienated an entire market with this move.
Den of Geek, publicly apologize and retract the article or you can kiss your business goodbye.
Never gets old.