both sides have to protect themselves, why would the UK intentionally cause themselves issue just to please Europeans? perhaps when they wrote this article the EU should of said that they get to call it...
The UK has to protect it's own interest
Wait a minute aren't you the guy spending the entire thread poo pooing any notion of the Eu protecting its own self interest which is to give the uk the biggest shafting it can possibly push on it to keep the eu a functional entity.
Ultimately, the Eu to make being a member far more attractive than not being on, that means they have no real impetus to offer a sweet deal. In fact quite the opposite.
German luxury car manufacturers can take a couple of years of wto rules on imports to the uk, as German luxury cars are basically the luxury car market, U.K. Services couldn't handle a couple of years of wto rules mainly because wto rules on services are fucking draconian. Literally go have a read of them and come back to me. Gats offers the country importing the service so many opt outs that it's barely a trade agreement, gatt ( trade in goods) on the other hand is relatively straightforward in terms of tariffs and protectionist methods available.
The Eu can simply wait the uk out, the U.K. can't sign or even negotiate trade deals while it's still a member of the eu, the Eu can continue business as usual while the uk dithers. The eu can also ignore any attempt to negiotate before an article 50 declaration.
Getting it over with and setting the new normality is the smart thing to do, but it's not the only option. The eu hold the cards here, they're 27 countries to your one.