They just have to keep trucking along. PS5 clearly has the mind share and market dominance. At this point, for this generation, MS will have to settle for being a secondary option in a lot of households. At this point they have not released enough software outside of Halo, Gears, and Forza to stick that just yet. Starfield alone might not be enough to get a PS5 owner to pickup a Xbox, but as they start to add to that and all the other studios start to release more console exclusive software it will be Starfield, Plus Indiana Jones, plus all the other games coming etc. things will look better. Maybe those Sony users start to realize the value proposition offered by Xbox/GP and make a different choice next time around.