His stats are what they are. Doesn't matter to people that watched the Bulls for most of the year. The Bulls have moved to the brink of an elite team on his back, with Boozer/Noah barely on the court together most of the year.
They have wins against every major team: Lakers, Celtics, Spurs, Magic, Heat, Mavericks. (where he has had some of his best games/moments) The Bulls defense and rebounding is great, but so was the Bobcats last year and many teams before them. You aren't getting a #2 seed with just a great defense. The offensive load falls on Rose's shoulders. There hasn't been a single other consistent offensive threat on the Bulls since the season started. If the team doesn't get going, it's his fault. If he doesn't play the team's going to fall off pretty dramatically, and knowing this, he's played through a stomach ulcer, wrist injury, knee, and hip, missing only 1 game.
His numbers have gone up in every category (+2.5 assists, +4.5pts, +10% ft, +.5 steals, 3p %, etc.) except fg% (44%), and his defense improved dramatically, almost overlooked at this point. Not making a bid for him for most improved player (though he has one), but his ascension has gone parallel with the Bulls success. He's simply the unequivocal leader of the Bulls, and has excited Bulls fans to a degree they haven't been since MJ left. This for the team with the 2nd best home record in the NBA.
I'm not saying he's a shoe-in, but he's as legitimate an MVP as there is this year. Dwight Howard's a great player, but the Magic are outperforming the Bulls with him and Rose off the court - despite having a career year in numbers. At least I can understand a case for him. Lebron, the Heat might be better some games with him off the court despite any numbers you throw at me. I've watched the games, which means a lot more than "Check My Stat" shirts. And yes I'm biased against him.