Largely, yeah lol. Having a female lead doesn't necessarily mean that its not aimed at men, and most of the stuff that has out out continues to be seen mostly by males, even the "female led" stuff(which is pretty much just ahsoka, rogue one and maaaaaybe acolyte with a pretty even presence of both)
A piece of entertainment (movie/show) is experienced much more through characterization, themes, music, acting, composition (the list goes on) then I would say the gender of the person.
Is Ripley a badass woman? Hell yeah she is.
And that matters to me only in conversations which ask me to quantify such a thing.
It doesn't matter to me when watching the movie. She is awesome for her character. What she does, what she says. HOW she says it. How she reacts to things...
(and that goes for literally every spoken word, grain of sand on the screen that I am watching)
How do the writers/actors/directors/costumedesigners etc. make
me believe their story.
I think a question (after a decade) for Disney is,
Why can't they do it?
Why can't they make Star Wars successful?
Why can't they write well.
I believe 'Targeted' does not simply mean a change in genders. (unless I missed a previous post)
