Look at total hours vs Esports hours. There's a bigger disparity for HS compared to other games, it's the second lowest in fact.
Like everyone knows HS is a highly viewed game overall (when it comes to everyday streaming) but what was claimed was that viewership at tournaments has been down from last year. Not that the game is competitively dead or anything but a noticeable decline was observed.
Also this is just stats for a single month, let's get year to year stats going or something.
Made a quick graph.
Total viewership for August year-on-year is down by -4.7m viewers.
Esport share is up +9% though for August year-on-year.
What's interesting is that a lot of the other top games have these big peaks in Esport share whenever a big tournament is going on, like 60% sometimes. It's going to be interesting how this develops for Hearthstone this year at Blizzcon.
edit: The right graph now. It should also be noted that both LoE and WOG made the viewer numbers go above >40m while Karazhan failed to do so.