So far, so good. But making economic inequality the thematic centerpiece of his campaign would be a losing strategy. Just look at the polls. An April NBC/Wall Street Journal survey tested six economic messages that the presidential candidates could adopt. One of them: What drags down our economy is an ever-widening gap between the ultra-rich and everyone else. That message ranked dead last; only 45 percent of respondents said that it would make them more likely to vote for the candidate who articulated it. (The more successful messages moved 60 or even 70 percent of the people in the desired direction.)
In January, Gallup examined the publics evaluation of three different economic strategies. Eighty-two percent of respondents thought that it was extremely or very important to grow and expand the economy. Seventy percent thought that it was extremely or very important to increase the equality of opportunity for people to get ahead if they want to. But only 46 percent said that about the third strategy: reduce the income and wealth gap between the rich and the poor. To be sure, 72 percent of Democrats attached great importance to this strategy. But only 43 percent of Independents did. The populist attack on inequality may rally the base, but it would not improve Obamas chances among other voters.
Thats because a focus on inequality doesnt personally resonate for most people. Also in January, Gallup probed public attitudes about the current economic system. Only 45 percent thought it was fundamentally fair, while 49 percent did not. That sounds promising for the populist cause. But then came the next question: Do you think the U.S. economic system is fair or unfair to you personally? Sixty-two percent thought that it was fair to them as individuals; only 36 percent did not. That helps explain why a majority regards current inequalities as an acceptable part of our economic system.
And the people who are likely to view inequality as unacceptable are already likely to vote for Obamaincluding, overwhelmingly, African-Americans. In September of 2011, Pew posed a survey question it had asked many times before: Is American society divided into two groups, the haves and the have-nots?It turned out that public opinion hasnt changed significantly since the end of the Clinton administration: About 45 percent say yes, while about 52 percent say no. But attitudes on this question have long divided along racial lines. As of last September, 73 percent of African Americans answered the question in the affirmative, compared to only 40 percent of whites.