Thats why you do it when you log off. You have multiple companions, you can only use one at a time. You have others doing crafting while you actually play the game so you don't just sit at a forge or such all day. Like EVE you just assign the tasks to be done while you do other things or while your logged off.
I know and I'm sending them out non stop. I still think the actual crafting takes a bit long though.
And it's hella expensive. I'm nearly almost out of money. Nobody wants to buy the shit I make.
Think I'll hoard up cash for the coming 3 levels so I can at least get my riding skill in time.