Yet, I do understand that Nickelodeon is a business and you are beholden to your shareholders. The world of Avatar has an amazing potential to be both financially successful as well as progressive. General convention holds that boys wont play with female toys, this is untrue. I believe that if properly advertised and properly used, Korra could do well with action figures aimed at both a male and female demographic. Socially progressive toys would be a great press relations boon, as stereotypically gendered toys are coming under intense criticism. As well, higher-end action figures would likely be well received among Korras older viewership, not to mention clothing, backpacks, posters, soundtracks, books, pens, video games, so on and so forth for both demographics.
In changing Korras original timeslot the attached demographic, rather than the target, was ignored. Korra should have been given top billing on Saturday mornings, a time when both the target demographic, children, and the attached demographic, teenagers and young adults would be able to tune in. Book 1 of Korra did so amazingly well in ratings (averaging 3.7 million viewers per episode!), yet when the show was removed from Saturday mornings, was inadequately advertised, and the ratings dropped, it was never rectified. Korra still holds great financial and social potential if it can be tapped.