GM Doubles Down on Chevy Volt's Failure
Michael Schaus | Apr 10, 2014
Chevrolets firebrand electric-hybrid vehicle, the Chevy Volt, has so far seen a dramatically disappointing sales record.
Government Motors, however, is prepared to shovel hundreds of millions of dollars into the continued production of one of Americas least favorite automobiles
Oh, and theyre also going to introduce a new version of the Volt, with a lower price point and significantly fewer options.
According to Reuters:
Chevrolet has sold just 58,158 Volts since the car went on sale 39 months ago, despite price cuts and heavy discounting. In comparison, the best-selling Ford F-series pickup last month sold more than 70,000.
Wow
That almost makes Obamacare enrollments look like a rousing success. (Almost.) Of course, the two vehicles are drastically different making the comparison is kinda like comparing apples to spontaneously-combusting oranges. According to sales figures, the biggest difference between the two vehicles seems to be that people actually like Ford pickups.
But lets not let little business realities (like no one wanting to purchase a heavily subsidized, and overpriced, electric hybrid) get in the way of throwing some more money at the problem. Despite the fact that selling the Chevy Volt has proven to be more difficult than selling overpriced brosurance to young invincibles, GM is taking a page from Team Obamas style of management: They decided to invest roughly $384 million dollars to expand production of a new generation Volt.