Authors William Strauss and Neil Howe are widely credited with naming the Millennials.[1] They coined the term in 1987, around the time the children born in 1982 were entering preschool, and the media were first identifying their prospective link to the millennial year as the high school graduating class of the year 2000.[2] They wrote about the cohort in their 1991 book Generations: The History of America's Future, 1584 to 2069,[3] and released a book in 2000 titled Millennials Rising: The Next Great Generation.[2]
In August 1993, an Ad Age editorial coined the phrase Generation Y to describe those who were aged 11 or younger as well as the teenagers of the upcoming ten years who were defined as different from Generation X.[4] Since then, the company has sometimes used 1982 as the starting birth year.[5] According to Horovitz, in 2012, Ad Age "threw in the towel by conceding that Millennials is a better name than Gen Y",[1] and by 2014, a past director of data strategy at Ad Age said to NPR "the Generation Y label was a placeholder until we found out more about them".[6]
Alternative names for this group proposed include Generation We,[7] Global Generation, Generation Next[8] and the Net Generation.[9] Millennials are sometimes called Echo Boomers,.[10] A 2004 60 Minutes newscast reported "they're called 'echo boomers' because they're the genetic offspring and demographic echo of their parents, the baby boomers." The term refers to the generation's size relative to the Baby Boomer generation and due to the significant increase in birth rates during the 1980s and into the 1990s. In the United States, birth rates peaked in August 1990[11][12] and a 20th-century trend toward smaller families in developed countries continued.[13][14] In his book The Lucky Few: Between the Greatest Generation and the Baby Boom, author Elwood Carlson called this cohort the "New Boomers".[15]Newsweek used the term Generation 9/11 to refer to young people who were between the ages of 10 and 20 years during the September 11 attacks. The first reference to "Generation 9/11" was made in the cover story of the 12 November 2001 issue of Newsweek.[16]