Correct. It was much more about being uninformed/ignorant of who he was than loathing.
Ok I'm not sure if you meant it that way and my apologies if you didn't but are you really bringing back the "minorities just didn't know him" nonsense from the primaries? If so, do people still not understand how insulting that is? Why were allegedly white people able to figure him out and no one else? We had as much information about him as any other primary voter. At the end of the day, his language/rhetoric, policy positions and surrogate operation just didn't appeal to most minorities. That's the bottom line.