I think much of the hard for experienced players is the fact they don't have any old character to fall back on. I noticed this- new IPs tend to get viewed as harder then old IPs. This is a big reason many folks consider VF a hard game- they don't have Kazuya, Paul, Jin, or Law to fall back on, and all those "new" characters seem alien. That makes things seem harder then they are.
In some sense, vets finding it hard means they have less of an advantage coming in.
You can turn yourself into becoming a decent player- that's pretty how much 99% of your pot monsters start.
If anything , making the game too hard would kill the game- games succeed or fail commercially not on the tourney winners, but the scrubs. This game has plenty to offer if you're not a good player.
Personally, if this game didn't have all that stuff, I probably wouldn't have bought it, because I knew coming into this game, I am going way, way, way out of my element for the style I'm best at.
Played a twenty match set this morning and went from laughing at the silly stuff to rage over being unable to do anything due to rushdown. Didn't know about Alpha Counters.
I'm trying to learn this game via solo characters first before going into teams though.