It almost sounded like they were saying you get to turn into a Lycan... That'd be cool.
Otherwise this game seems entirely dull. I wish their demo hadn't been an on-rails shooter. Maybe I'd be more excited for it if I knew there was actually more of a game to it.
The amount posts I have seen of people that still don't realise the game is actually a cover shooter in the same vein as Gears of War. Earlier footage clearly showed this, and then a second demo at E3 showed this.