Little Chicken
Banned
So happy to hear that everyone will be able to experience Xbox excellence going forward 
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Xbox will no longer have permanent console exclusives going forward according to Jez Corden
Rocco Schiavone
Member
ChorizoPicozo
Member
"Dead" as in:
They lost the console war. That selling 20-30M consoles means that your business (of selling consoles - and what that implies-) is not viable... you are dead
NOW.
Pivoting, "changing the game". it's a different business model/strategy or plan.
in this case, is Xbox dead?
of course Not.
do they have a clear and easy path for domination?
NO.
are they (as a business) in a healthy, comfortable position?
Absolutely not. Xbox is not in a position of power whatsoever.
can MS walk away gaming or even it's gaming division implode under its own weight?
30% of that happening.
Xbox died in the "old war" the "traditional" console bunsiess model.
now they are Pivoting and trying different strategies. (from a position of weakness)
do you think Xbox is going to become the default gaming store front on:
PC
Mobile
Console
Cloud
?
do you think that just selling games as a publisher is going to grant the same level of success as a platform holder (console/store front)?
How I see it:
MS/Xbox really have a herculean task ahead if they want to achieve market dominance and rebuild their reputation.
i don't think Xbox fans/shills really understand how hard is going to be.
VideoGameEnjoyer
Member
“This is an Xbox”
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bitbydeath
Member
They need to do something to get Xbox fans to transfer to PC with their GamePass subscriptions otherwise there will be major fallout.
To play some games a year or so early I guess…tho if “everything’s and xbox” you can just play on a tv without an xbox I guess. The console itself will be generally pointless except for enthusiastic xbox fans.
Topher
Identifies as young
So happy to hear that everyone will be able to experience Xbox excellence going forward
VolticArchangel
Member
King Dazzar
Member
Yeah, thats an advert for people with the IQ of a paper clip. I guess if quality doesn't matter to you, then fire tv is the way to go. Bit of a Don Mattrick, we have an Xbox box 360 for you, moment.This ad is basically stating Xbox exists outside of the traditional console, so when the first and last options are gone you will still have the other ones available.
“It’ll make more sense later”
Calverz
Member
Sega went out in a ball of flames. 2 years into a launch of a console with games still being developed exclusively for Dreamcast. Yes the rot began to set in years before but there was genuine hope they could still turn it around with the dreamcast. The decline in Xbox is over 10 years now.
AyraSutoraifu
Member
How is he doing right now?It's Colt over.
mitch1971
Member
Because this thread needs it.
There are better ways to inform people of information correct at the time of writing. Smug sarcasm isn't one of them. I suspect his quotes get regurgitated because of that more than the info he has knowledge of at the time.
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Astray
Member
Don't think I ever quoted so many posts in one thread so bear with me lol.
He genuinely comes across as a very fragile person from an emotional standpoint.
Example: "Outer Worlds 2 is so much better than Mass Effect".
They don't want to get pushback from investors for not quitting Xbox earlier (Satya was under pressure when he 1st took over to shutter the division, Phil convinced him otherwise).
The org is overall drowning in money, so what's burning half a billion extra or so for the sake of not having to have a Sega-style "this is the end" moment?
Would honestly be darkly hilarious if Xbox kept teasing a handheld for what has been a year at this point, then got beat to the punch by Sony.
I honestly think his sources don't give him bad Xbox news because they don't want him to harm himself over it or something.
He genuinely comes across as a very fragile person from an emotional standpoint.
These two products (especially Windows Phone) are a very bad note for Microsoft execs to experience again, so he pushes those buttons knowingly because he thinks if they get enough PTSD flashbacks, they might stop the ports.
Lmfao I love that intervention scene so much.Also jez corden is one of the biggest embarrassments i've ever seen. Imagine being a grown man and going on twitter defending a piece of plastic and attacking people left and right who dare criticize it. On top of that he writes articles that spin negative news into positive and proudly exposes himself as a corporate bootlicker and shill every single day of his existence. Calling himself a journalist is a stain on real journalist everywhere who bust there behinds everyday and tell it how it is.
Honestly remarkable to hear how deep the parasocial relationship.
It won't, they will just push those influencers to start attacking other 3P publishers instead and maybe Steam.
Example: "Outer Worlds 2 is so much better than Mass Effect".
Even Phil thinks Greenberg is cringe, lol.
It's Pride that they can afford.
They don't want to get pushback from investors for not quitting Xbox earlier (Satya was under pressure when he 1st took over to shutter the division, Phil convinced him otherwise).
The org is overall drowning in money, so what's burning half a billion extra or so for the sake of not having to have a Sega-style "this is the end" moment?
Sooner
Member
Not everyone has worked thier way through all the stages of grief yet, apparently.
Humdinger
Gold Member
I would, too. I don't know people who know stuff, but I think you only need common sense to figure this one out.
MS has something like 35 million Xbox owners. They aren't just going to leave them at the altar next gen. Further, MS is all-in on GP, and the majority of their GP subscribers are on Xbox. They aren't just going to strand them in the desert next gen. Yeah, they're coming in third, limping. But there is just too much to leave on the table. Despite the doomsayers, there are good reasons why people would buy an Xbox console next gen - their friends are on Xbox, they like GP, they want to continue to access exclusives first, they are invested in Xbox's ecosystem (all their games are there), they hate Sony, whatever.
I assume the console will look different, maybe have some Steam-like capabilities, but I have no doubt Xbox hardware will be there next gen. It just makes no sense to me that they would throw in the hardware towel completely at this point. I'm surprised that some people think they will.
Sooner
Member
ElFenomeno
Member
Watching this now is gold.
Topher
Identifies as young
demigod
Member
And here I thought you were a PC gamer from the start, oof. Another xbox refugee.
Sooner
Member
Most of us knew this was BS when it happened. Including those on video.
This was just a poor attempt to cool down the water because the frogs were beginning to boil too quickly.
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LavitzSlambert
Member
Yes, they are. The console market is not growing in total users, it's been capped around 300 million users for many years now. Sony and Nintendo are doing "fine" in the console market, as in they are making money, but they are not growing. That's why you see inflated budgets being a huge issue for Sony and their attempts to mitigate (they led with higher priced games this gen, and a pivot to live service games). Sony is trying to make up for the lack of console gaming growth by releasing more of their games on PC. Nintendo's budgets are not as out of control, but they also maintain higher margins. Sony and Nintendo are both supplementing their strategies by expanding growth of revenue through other markets - look at how much Sony is using their IPs for TV and movie (anime especially), where as Nintendo is also exploring this more and building theme parks like Disney.
Even if Xbox was more successful, console sales alone would not be driving the growth Microsoft seeks. I agree they have weakened the Xbox hardware brand, for a long time now. But here's the issue - Microsoft is interested in ROI and not particularly interested in their gaming hardware brand. They just care about the platform and making money, which is their measure of success - and they are objectively succeeding in this, especially after the Activision-Blizzard acquisition. NeoGAF users' measure of success is "beating Sony/Nintendo" in the console space, whether that is through unit sales or having more quality games. These are two completely different definitions of success, one in the mindshare of forum posters and another printing green in the real world.
Microsoft's goal isn't to dominate PCs or portables with their brand, so long as users are playing games that they publish (and preferably on a platform like Game Pass that they control). They don't care so much about the method. Now, Xbox itself does. And this is what I find funny/sad about GAF, and what I've tried to convey many times, that Microsoft as a company doesn't give a shit about gaming. Yet Xbox, and yes, Phil Spencer, do very much care about gaming and about the metrics of success we on this forum care about, beyond the money. This attitude is completely at odds with Microsoft the company. It's not a new phenomenon either - Microsoft hasn't cared about gaming throughout their entire history, and the only reason Xbox exists at all is because they were concerned about Sony getting a foothold through the living room and challenging their platform's dominance in the PC realm. People here direct their hate at Xbox and Spencer, but that's misdirected - if anyone, they should be taking it out on Microsoft and Nadella.
Dr.Morris79
Member
My fourteen year old could do a better job of managing the Xbox division. These people are utterly fucking useless
How did they get so retarded? Is it DEI? Aliens?
It's fucking ridiculous at this point.
How did they get so retarded? Is it DEI? Aliens?
It's fucking ridiculous at this point.
Quasicat
Member
A friend of mine never upgraded to the newest generation, since he uses GamePass Ultimate streaming on his Xbox One. I have started streaming GamePass games on my Series X and there is a little hit on graphical fidelity, but it’s barely noticeable. I see this as where they will be headed. Microsoft is a service company. I see this at work where we have Teams, Office 365, virtual Windows, etc. It’s all in the cloud and the hardware does very little.
DenchDeckard
Moderated wildly
They're never going to have market dominance. That doesn't mean you can't have a successful business.
Samsung will never take out apple.
Pepsi and Coca-Cola
Lg tvs vs Samsung tvs
I just dont understand that there is this unhealthy obsession that Microsoft has to "win"
Appreciate the post though. I just don't think it needs to be viewed in the way you are
30 to 40 million consoles is not to scoff at. I don't get how all the sony guys can just label this as a failure and death of a platform.
Sony is clearly the market dominant company in console gaming.
SneakersSO
Member
Its honestly incredible he enjoys being on a corporate leash like this. A year ago, he went around saying this wasn't true, when so many people in the industry was hearing and saying otherwise.
Starbuck2907
Member
We’ve already known this for months.
Unknown Soldier
Member
He's well compensated for writing his propaganda
SneakersSO
Member
Not sure why folks are entertaining the idea of Xbox being dead. Its definitely not, although what they will be, or even if the 'Xbox' side of the division losses their fight and its all 'Microsoft Gaming' going forward, is up for debate.
At a certain point, no company, no matter how much sunk cost fallacy is going on, will continue throwing good money after bad. Microsoft has always been infinitely more successful focusing on Software and Services, and its fine if thats what their future in gaming is.
There are, for sure, some very big and serious hurdles coming down the pipe in the next few years, particularly in the PC gaming space, and Microsoft is gonna have to prepare for them to weather that, or even the current model that they enjoy could be at risk. Regardless, gaming will always make them money. Might need a few more rounds of cost-cutting to get there though....
At a certain point, no company, no matter how much sunk cost fallacy is going on, will continue throwing good money after bad. Microsoft has always been infinitely more successful focusing on Software and Services, and its fine if thats what their future in gaming is.
There are, for sure, some very big and serious hurdles coming down the pipe in the next few years, particularly in the PC gaming space, and Microsoft is gonna have to prepare for them to weather that, or even the current model that they enjoy could be at risk. Regardless, gaming will always make them money. Might need a few more rounds of cost-cutting to get there though....
reinking
Gold Member
U n i o n 0015
Member
It's honestly just sad. It's not even like they reached for the stars ala the Sega Dreamcast. Just giving up and becoming a publisher, like Microsoft pre-Xbox. I miss that OG/360 era energy.
splattered
Member
Sad day... i suppose an expensive ass Xbox branded PC that can play all previous Xbox games would be best at this point. Gimmie four.
Even with the way this stuff is head i'm still considering selling my PS5 and PSVR2, i just never play it. :/
Even with the way this stuff is head i'm still considering selling my PS5 and PSVR2, i just never play it. :/
ChorizoPicozo
Member
success is relative, and MS is setting up the expectations; it's their obsession.
I agree that Xbox shouldn't be number 1 to be considered a success tho
Jaybe
Member
I hope not but there will probably be a 1,000+ gaming related layoffs in Jan, right before the developer direct like the last two years. I imagine Turn 10 and Ninja Theory are on thin ice.
SneakersSO
Member
While I agree with the point you're driving at, that Xbox being 3rd place in the console space, even if distant, doesn't mean they either couldn't or shouldn't still have a place in the console market. I actually agree that there being more competitors in said space is good for both the gaming creators, the users, and everyone in between. Its a shame that we're basically at 2 or 3 major players now.
The issue, though, is that Microsoft themselves scoffs at 30-40m sold. To them, that is a market retraction, especially when market competitors are growing. From a corporate culture perspective, they don't just tank this sort of hit for long. And keep in mind: a significantly larger amount of money will have been spent this time around to sell the 30-40m units than last time around, when they sold like 40-50m. Heck, i've seen projections that based on current market trajectory, with no major changes, chances are Microsoft would only do half of even that given their current strategy with a new hardware generation. If Microsoft was perfectly okay with being at this level of marketshare and operating within it, that'd be one thing. However, this is Microsoft we're talking about here. If they aren't first or at least growing in a market sector, then its only inevitable that they cut their losses and move away from it, keeping in mind that i'm specifically talking about hardware here - Microsoft Gaming as a software entity is here to stay.
IDKFA
I am Become Bilbo Baggins
That's probably one of the reasons why Xbox console sales tanked. If you have a PC why buy an Xbox? All Microsoft first party games release on PC same day as Xbox, on Gamepass and on Steam.
Varteras
Member
I'm fully expecting that within the next few years we're going to see a number of additional studios get closed, consolidated, or let go. Any studio deemed non-essential to their major franchises and not believed likely to create their own big hit will be expendable. I could see a scenario where Double Fine becomes independent again, Ninja Theory gets shut down, and Turn 10 gets folded into Playground. Also, if I'm any Zenimax studio not named Bethesda or Id, I'm nervous that my next game not making money is the end for me.
IntentionalPun
Ask me about my wife's perfect butthole
Did we need a thread for Jez pointing out exactly what MS already said? (there are no red lines)
Twinblade
Member
Sony is basically following Microsoft on the same path.
TheInfamousKira
Reseterror Resettler
remember that weekend before that (pre-recorded) (not)livestream explaining their plans moving forward? Remember when everyone and their mom was like "oh shit, they're basically folding on the console war," and then the stream happened and they were like "Hey no this, this, and this are totes not happening, be not afraid," and then like literally this, this and this all happen in a staggered schedule over a year.
Marketing geniuses over there. They can manipulate the English language so that the meager masses will conflate them completely lying with some Geoff Keighleyesque lamentation about "the state of the industry," and "we're all affected,"
-Apparently by a race of parasitic alien who takes over potential planets by way of siphoning all of the talent and skill from every worker in every industry. Or retardation.
I know I sound pissed, but I'm not. Never owned an Xbox.
Tl;dr: The clouds will part and the sky cracks open and God himself will reach his fucking arm through, just to push you down. Just to hold you down. Swim in this hole with the shit and the piss and it's hard to believe it could come down to this - back at the beginning, sinking, spinning.
Marketing geniuses over there. They can manipulate the English language so that the meager masses will conflate them completely lying with some Geoff Keighleyesque lamentation about "the state of the industry," and "we're all affected,"
-Apparently by a race of parasitic alien who takes over potential planets by way of siphoning all of the talent and skill from every worker in every industry. Or retardation.
I know I sound pissed, but I'm not. Never owned an Xbox.
Tl;dr: The clouds will part and the sky cracks open and God himself will reach his fucking arm through, just to push you down. Just to hold you down. Swim in this hole with the shit and the piss and it's hard to believe it could come down to this - back at the beginning, sinking, spinning.
adamsapple
Or is it just one of Phil's balls in my throat?
Ashamam
Member
This to me is key. They aren't just failing by external metrics, its pretty clear its also by internal metrics despite every attempt to obfuscate the numbers. Sudden and major strategy changes make that abundantly clear. So anyone who thinks MS isn't failing isn't watching.
ResilientBanana
Member
But they probably are credible and insightful at the time of the rumor.
Moriarty1889
Member
Phil and Company are fucking morons and the reason why Xbox has imploded.
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