Yes, basically. You guys here in PoliGAF have spent so much time defending Hillary and shooting down criticism (often, to be fair, unfounded) of her that you've forgotten that she's unpopular and millions of people do not like her even outside of Republicans. Many people, whether white, black, brown, whatever see her as emblematic of "the establishment", more of the same, a corrupt liar, etc. and view her talking about social justice issues with suspicion because they think she is simply another politician. Most people are not so obsessed with politics as we are they they spend more than a cursory amount of thought on this stuff, and if they get an idea in their head then they go with it. It doesn't help that Hillary constantly ends up getting into or being tied to petty scandals that keep this idea floating around in the cultural sea.
Be glad that Trump was her opponent, because she would have faced a very tough time otherwise.