That's not to say they can't pull in new players but man, Hunt: Showdown is a fucking tight and riveting game if you can get into it. Everyone I know who regularly plays, plays that as their main shooter. Of course it has some issues but they have that gameplay loop and the mechanics figured out and the game is like a shot of pure adrenaline when the tension breaks.
It's also very...emergent if that's the term. The world and players almost have Immersive Sim touches where, for the most part, what you think will burn, will burn, lanterns above barrels will blow shit up, booby-traps, most buildings are wallbang-able, sound design is insane. And on and on.
What I'm saying is, I guess, is Hunt isn't just a regular FPS where you extract shit. The stuff you can do, the PvE elements, the stakes, the core mechanics...they better bring their A game to try to compete with a game this well-designed. "Shooter where you grab stuff first" is the smallest part why people love that game passionately.